Case Study: Copperhill Mountain Lodge – Exceeding Guest Expectations
We got the chance to chat with Louise Mackegård, Hotel Manager of Copperhill Mountain Lodge and long-time user of Loopon, regarding guest satisfaction, reputation management and exceeding guest expectations. If you’ve ever wanted to visit the beautiful mountains of Åre, Sweden, Copperhill Mountain Lodge is the perfect place for you. Copperhill is an art, design […]
Enhancing the Guest Experience with QR Codes
QR codes offer a unique and instant way to arrive at a digital destination. Within the hospitality industry, they’re becoming increasingly popular and provide an opportunity to enhance the overall guest experience. First developed in 1994, QR codes were primed for worldwide usage in 2010 when the first QR code readers on smartphones were available. […]
How NPS can act as a Growth Predictor for your Hotel
In our latest blog post we discuss how NPS can help shape your hotel’s success and act as an predictor of long-term growth. First introduced in 2003 by Fred Reichheld in the Harvard Business Review article The One Number You Need to Grow, NPS has become widely acknowledged as a Key Performance Indicator (KPI) for […]
5 Quick Tips for Responding to Online Reviews
In our latest blog post we share five quick, yet useful, tips for responding to online reviews and improving your hotel’s profile. While the recommendation from a friend or colleague might be more heavily weighted, studies show that today’s travellers value online reviews from strangers almost as much. According to studies, 84% of people trust […]
5 Upselling tips for Happier Hotel Guests
In our latest blog post we discuss tips for how to use Pre-Stay Upsell emails to enhance the overall guest stay. Pre-Stay emails enable hotels to set the tone for the guest stay from the very beginning. Instead of waiting until the actual check-in, sending a welcome email a few days leading up to the […]
Success Story – How Hotel S:t Clemens remains one of Sweden’s top Hotels
S:t Clemens remains one of Sweden’s top Hotels Hotel S:t Clemens is an award-winning, smaller family-owned hotel in Visby, Sweden. They have 30 rooms split into five houses, connected by two cozy, beautiful courtyards. The eldest house is from the 1600s while the newest is from the 1920s. Right next door to the hotel you […]
What is Net Promoter Score (NPS)?
Net Promoter Score® (NPS) is a metric used for measuring customer loyalty and satisfaction. It is based on the simple question of “How likely are you to recommend us to a friend or colleague?”. NPS was originally introduced in 2003 by Fred Reichheld in a Harvard Business Review article titled “The One Number You Need […]
Upselling vs Cross-selling: What’s the real Difference?
We all know what upselling is. Or at least we think we do. Often times, what companies or individuals refer to as upselling as actually more classifiable as cross-selling. In this blog post, we dig deeper and explain the real difference between the two with clear examples and tips on how to use both techniques […]
Why slow AI adoption is posing a threat to hotels
Personalisation today is a must, not longer a maybe. Research from BCG suggests that brands which create personalised experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenues increase by 6% to 10% – two to three times faster than those that don’t. The need for personalisation has infiltrated a wide variety of industries. […]
Boosting Your Direct Bookings Using Chat
In our latest post we presented the increasing threat that OTAs pose for hotels. We argued that hotels that prioritise the use of standardised digital guest communication tools successfully manage to curb the growing OTA booking trend. However, as efficient your email collection processes are, they can only be put into practise once the guest has decided […]