Embracing Sustainability as part of your Hotel’s Strategy
As we’ve entered a new decade, we find a world facing major climate change questions that will shape business over many years to come. The year 2020 also symbolises the start of a new decade. Sustainability is one of the most important topics that will shape the next ten years and the impact will be […]
Upselling vs Cross-selling: What’s the real Difference?
We all know what upselling is. Or at least we think we do. Often times, what companies or individuals refer to as upselling as actually more classifiable as cross-selling. In this blog post, we dig deeper and explain the real difference between the two with clear examples and tips on how to use both techniques […]
Why slow AI adoption is posing a threat to hotels
Personalisation today is a must, not longer a maybe. Research from BCG suggests that brands which create personalised experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenues increase by 6% to 10% – two to three times faster than those that don’t. The need for personalisation has infiltrated a wide variety of industries. […]
Boosting Your Direct Bookings Using Chat
In our latest post we presented the increasing threat that OTAs pose for hotels. We argued that hotels that prioritise the use of standardised digital guest communication tools successfully manage to curb the growing OTA booking trend. However, as efficient your email collection processes are, they can only be put into practise once the guest has decided […]
Organisational Multitasking: Alarming Development in the Hotel Industry
This article will address the alarming system overload that hoteliers are suffering from today. The rise of the OTAs is a key factor for which hoteliers feel pressured to be on a constant lookout for the next tool that is going to help them lessen the OTA harm and win back direct bookings. Hoteliers adopt […]
OTAs are fundamentally breaking guest communication and hotels accept it
While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, the OTAs are undoubtedly an important channel to attract first-time guests. But a newly booked first-time guest is at the point in a customer relationship […]
Say Goodbye to Payola: The Best “Curators” in Marketing Are Free
TV advertising is long dead – a part of marketing’s Ancien Régime that communicates less effectively today than a pet rock. Think about it. When was the last time you actually watched a TV commercial instead of skipping past it with the DVR or burying your face in your phone? Of course, you already know […]
How Gothia Towers uses Loopon
An interview with Marcus Eriksson Nordlund Today we are glad to bring you an interview with one of our users: the Guest Relation Manager of Gothia Towers, Marcus Eriksson Nordlund. The interview gives an insight on how Gothia Towers has been using Loopon over the last years and tips on how to make the most […]
Do Adjustable Beds have an Effect on Guest Satisfaction?
It seems like hotels are getting back to basics and taking beds seriously (The Telegraph). Beds are once again becoming a new way in which hotels can attract more guests. The truth is that hotels should join the sleep revolution and focus on bed comfort unless they want to end up with unsatisfied guests and […]