Liseberg in Gothenburg is one of Scandinavia’s most iconic destinations — a place where guests come not only for the amusement park, but also for its hotel, camping, concerts, and shows at Rondo. Now, Liseberg has taken a groundbreaking step: collecting and managing guest feedback across the entire guest journey with Loopon.
This makes Liseberg unique in how they use Loopon — proving that it’s possible to unify feedback from multiple touch points into one shared platform. Whether a guest stayed at the hotel, visited the amusement park, camped overnight, enjoyed a concert, or saw a show at Rondo, their voice is captured and analysed in Loopon.
A Word from Liseberg
Robert Arvidsson, CCO at Liseberg Group, explains how the new way of working strengthens both the brand and the organization:
“We have been working with Loopon for our accommodation offerings for a few years, but have now decided to use Loopon as our unified platform across all of Liseberg, including Liseberg Park and Rondo.
Liseberg is working towards a destination strategy, where we offer a wide range of leisure experiences under one brand. In this context, there is great value in collecting consistent feedback dimensions across the entire customer journey, in order to strengthen both the overall experience and the individual parts of our offering.
Our new way of working brings colleagues together across the company, offerings, and organizational units. This is both inspiring and valuable, as we share experiences with one another—for example, how we work with the insights and follow up on results throughout the organization and in our day-to-day operations.”
With Loopon, Liseberg ensures that every guest’s experience is not only heard but also used to continuously improve — from roller coasters to hotel rooms, from concerts to dining.
Liseberg’s example shows how Loopon can become more than a survey tool — it can be the foundation for a holistic guest experience strategy.