Dear customer,
We would like to share an important update regarding how we collect and present online reviews in Loopon.
For quite some time, we have experienced stability issues with our review collection. Unfortunately, this has affected the reliability of some of the online reputation data displayed in the platform. Last year we set an ambition to resolve these issues faster than we ultimately managed to do, and we are fully aware that the process has taken longer than both you and we expected.
We are therefore very pleased to announce that we are now transitioning to a new and more stable solution for review collection. This update will result in faster, more reliable, and significantly more stable review collection going forward.
What does this update mean?
The new solution primarily affects indirect integrations, such as:
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Expedia
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Hotels.com
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Tripadvisor
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and similar platforms
These sources will now be collected through a more robust method that we have strong confidence in.
Important: what you may notice tomorrow
As part of this transition, tomorrow — Friday, March 6 — you may notice that a larger number of reviews from these sources appear in your inbox. This is expected. We will be collecting reviews retroactively from February 1st, which means previously missing reviews may now be delivered in the platform.
If new reviews from any of the platforms mentioned above does not land in your inbox – and new online reviews are showing on the actual site – please contact [email protected] and we will assist you in troubleshooting.
Direct integrations remain the best option
At the same time, we want to emphasize that it remains very important to activate direct integrations wherever possible, particularly:
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Google
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Booking.com
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Facebook
Direct integrations will always provide the most stable, timely, and reliable data.
Read more about how to activate the direct integrations here.
Review sources and comp set updates
In connection with this update, we would also like to remind you that you are always welcome to review and update your comp set or the online sources you wish to collect reviews from. If you would like to make any changes or have questions, please contact our support team at: [email protected]
Thank you for your patience
We would also like to sincerely thank you for your patience during this (too long) period. We understand that reliable online reputation data is critical to your operations, and we regret that the quality has not lived up to the standard you should expect from us. This is not the level we aim to deliver. As CEO, I take full responsibility for the time it has taken to reach this point.
That said, we are very optimistic about this update and confident that it will ensure reliable and stable online reputation data moving forward.
Thank you for your continued trust.
Kind regards,
Mathias Sabel
CEO | Loopon