Organisational Multitasking: Alarming Development in the Hotel Industry
This article will address the alarming system overload that hoteliers are suffering from today. The rise of the OTAs is a key factor for which hoteliers feel pressured to be on a constant lookout for the next tool that is going to help them lessen the OTA harm and win back direct bookings. Hoteliers adopt […]
OTAs are fundamentally breaking guest communication and hotels accept it
While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, the OTAs are undoubtedly an important channel to attract first-time guests. But a newly booked first-time guest is at the point in a customer relationship […]
The right and wrong ways to message hotel guests
You have probably already heard or read about the benefits of letting guests real-time chat with your hotel and the ways in which it may enhance the guest experience and build loyalty. According to Skift, there is a growing number of users adopting messaging platforms such as WhatsApp or WeChat and it is expected to grow […]
A success story: Hotel Cort
At Loopon we enjoy seeing how our customers are doing, and how their efforts reflect on their NPS. Hotel Cort in Palma de Mallorca, Spain, is an example of a hotel that has achieved a very high Net Promoter Score in the past year, and has been awarded by Booking.com for having achieved an overall score of […]
Say Goodbye to Payola: The Best “Curators” in Marketing Are Free
TV advertising is long dead – a part of marketing’s Ancien Régime that communicates less effectively today than a pet rock. Think about it. When was the last time you actually watched a TV commercial instead of skipping past it with the DVR or burying your face in your phone? Of course, you already know […]
Pinpoint Improvement Areas in Hotels Using Correlation
Hotel Valentine is a fictional, medium-sized hotel that caters predominantly to business travellers. Even if they are not the luxurious type, they are known for delivering reliable and consistent service. The hotel has a restaurant, a bar and a gym that is open 24h for all guests. Their facilities are modern and the personnel are […]
The Net Promoter Score
An Introduction The Net Promoter Score® (NPS) is a renowed metric that companies from a wide range of industries use in order to measure the loyalty of their customers. The NPS gives insight to, not only how loyal customers are, but how they actually behave after their experience with a given company – all based […]
How Gothia Towers uses Loopon
An interview with Marcus Eriksson Nordlund Today we are glad to bring you an interview with one of our users: the Guest Relation Manager of Gothia Towers, Marcus Eriksson Nordlund. The interview gives an insight on how Gothia Towers has been using Loopon over the last years and tips on how to make the most […]
Do Adjustable Beds have an Effect on Guest Satisfaction?
It seems like hotels are getting back to basics and taking beds seriously (The Telegraph). Beds are once again becoming a new way in which hotels can attract more guests. The truth is that hotels should join the sleep revolution and focus on bed comfort unless they want to end up with unsatisfied guests and […]
Pre- and In-Stay Features in Loopon
Let Guests Design Their Hotel Experience Aligned with our vision of helping hotels to exceed the expectations of each and every guest, we now give guests the possibility to have a say in the design of their hotel experience, before and during their stay. We believe that when guests are given the opportunity to enhance […]