Customer Success Story: Elite Hotel Frost
Elite Hotel Frost sets a new benchmark for guest satisfaction Since opening its doors in the summer of 2025, Elite Hotel Frost in Kiruna has delivered guest satisfaction results that stand out in the Nordic hospitality market. From the very start, the hotel has maintained NPS scores above 70 and is currently reaching an impressive […]
Feature Story: Liseberg pioneers a unified guest feedback journey with Loopon
Liseberg in Gothenburg is one of Scandinavia’s most iconic destinations — a place where guests come not only for the amusement park, but also for its hotel, camping, concerts, and shows at Rondo. Now, Liseberg has taken a groundbreaking step: collecting and managing guest feedback across the entire guest journey with Loopon. This makes Liseberg […]
Work Smarter, Not Harder: Safer Logins, Smarter Surveys & Faster Replies
Did you know? Loopon supports Single Sign-On (SSO), giving your team a faster and safer way to log in. With SSO, your employees can log in to Loopon using the same secure credentials they already use within your hotel’s systems. That means fewer passwords to remember, faster access, and a smoother daily workflow. Why SSO […]
Ligula Hospitality Group partners with Loopon to enhance NPS and guest experiences across its 40+ hotel portfolio
Gothenburg, 2025-04-07 Ligula Hospitality Group, a dynamic and growing hotel company with a presence in Sweden, Denmark, and Germany, has chosen Loopon as its official partner for guest feedback management across its portfolio of over 40 hotels. This collaboration marks an important step in Ligula’s commitment to enhancing guest satisfaction and operational focus through advanced […]
Thon Hotels selects Loopon as guest feedback partner for its +90 hotel portfolio
Thon Hotels, a leading Nordic hotel chain and part of Olav Thon Gruppen, has chosen Loopon as its official partner for guest feedback management across its portfolio of over 90 hotels. This strategic partnership underscores Thon Hotels’ commitment to delivering outstanding guest experiences by leveraging Loopon’s innovative technology for real-time feedback, reputation management, and continuous […]
Booking.com Integration
At Loopon, we’re always working to simplify your feedback management process, and today we’re thrilled to introduce our brand-new 2-way connection with Booking.com! Responding to reviews has never been this effortless. Here’s everything you need to know to get started and take advantage of this powerful feature. Why this matters Gone are the days of […]
The Changing Landscape of Online Travel: Google vs. Legacy OTAs
Hey there, I hope you’re doing well, especially since this topic hits quite close to your professional interests. So, let’s dive into the intriguing world of online travel and how Google is shaking up the industry! In recent years, we’ve witnessed a significant shift in the online travel market. Traditional giants like Booking.com, Expedia Group, and Tripadvisor are facing […]
Elevating Hospitality: Loopon Teams Up with Denmark’s Best Hotel Chain

Hey there! I hope you’re ready for some exciting news from the world of hospitality. Today, we’re diving into a partnership that’s set to revolutionize guest experiences and redefine the way hotels connect with their guests. So, grab your favorite snack, pour yourself a fresh cup of coffee (it’s Monday after all!) and let’s explore […]
SAYP Group AB announce the acquisition of Loopon AB
Stockholm, Sweden – SAYP Group AB, a leading provider of software solutions within process management, is pleased to announce the acquisition of Loopon AB, a specialized feedback management company serving the hospitality industry. Founded in 2008, Loopon has established itself as a leader in the field of customer feedback management, helping hotels, restaurants, cruise lines, […]
Six Step Guide For Crisis Communication In The Hospitality Industry
This article was initially published during the Covid pandemic, but the content is relevant for most types of crisis and should help you out no matter if it is a pandemic, flooding or other type of crisis. Have a clear crisis response plan Make sure your plan is up to date, accessible for your staff, […]