Liseberg: one destination, many experiences, one shared understanding

From roller coasters and concerts to hotel stays and camping, Liseberg brings together many different guest experiences under one brand. By using Loopon across its operations, the destination is creating a more connected approach to understanding guests and continuously improving their experiences.

Few destinations offer the variety of experiences found at Liseberg in Gothenburg. Visitors come for the amusement park, stay at the hotel or campground, enjoy concerts and experience entertainment at Rondo. Each part of the destination creates different expectations and memories, yet together they shape how guests experience the Liseberg brand.

Understanding that complete picture is what makes Liseberg's approach to guest feedback particularly interesting.

Bringing the guest experience together

Liseberg has used Loopon within its accommodation operations for several years. More recently, the organization expanded its use of the platform across the wider destination, including Liseberg Park and Rondo. The ambition is to collect feedback consistently across different experiences and bring those insights together in one shared platform.

A hotel stay, a day at an amusement park and an evening at a show are very different experiences. They involve different expectations, teams and moments that influence guest satisfaction. By bringing feedback from these experiences together, Liseberg can understand each part individually while also gaining a broader view of the destination as a whole.

This creates opportunities to identify patterns, share knowledge between teams and understand where improvements can make a difference. Instead of guest feedback belonging to individual parts of the organization, it becomes a resource that can create value across Liseberg.

The opportunity is not simply to collect feedback from more places. It is to make those insights more valuable together.

Learning across experiences

One of the most interesting aspects of Liseberg's approach is the opportunity to learn across very different operations. Something that works particularly well in one part of the destination can provide useful insights elsewhere, while recurring feedback can reveal opportunities that might otherwise be difficult to see.

That shared understanding can support both local improvements and broader decisions about the guest experience. Individual teams can remain focused on their own visitors while the organization gains a clearer picture of what guests value across the wider Liseberg experience.

For a destination with many different touchpoints, this creates a stronger connection between listening and improving.

An inspiring approach to destination development

What makes Liseberg an example worth highlighting is not simply the scale of the destination. It is the decision to create a more connected approach to guest feedback across experiences that could easily be treated separately.

For other destinations and hospitality organizations with multiple offerings, the approach demonstrates how guest feedback can become a shared organizational resource. Different experiences will always require different ways of working, but bringing the insights together can create a better understanding of the guest and more opportunities to improve.

One destination. Many experiences. A shared commitment to understanding guests.

Understand the complete guest experience

See how Loopon helps destinations bring guest feedback together, identify opportunities and turn insights into better experiences.

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