What's new in Loopon
Stay up to date with the latest developments in Loopon. Here we share major product updates, new features and improvements that help hospitality organizations work smarter, understand their guests and create better guest experiences.
Introducing the new Loopon Dashboard
PRODUCT UPDATE | MAY 12, 2026
The new Loopon Dashboard makes it easier to understand guest feedback, monitor performance and identify where improvements can make the greatest difference. With clearer insights, role-based views and benchmarking, teams can turn guest feedback into more informed decisions.
A clearer view of guest experience
The updated dashboard brings guest satisfaction, performance metrics and feedback together in one place. Users can follow results over time, compare performance and access relevant guest comments and reviews without switching between different views. The goal is to make information easier to understand and more useful in daily operations.
Insights that help prioritize improvements
A central part of the dashboard is the new Insights section, which highlights areas that have the greatest influence on overall performance. The Highest Impact view helps teams identify where improvements are likely to make the biggest difference, while benchmarking provides additional context for evaluating results.
Insights are also adapted to different roles within the organization. General managers, department managers and operational teams can focus on information relevant to their responsibilities, making it easier to establish priorities and follow progress.
Supporting better decisions
The new dashboard connects KPIs, goals and guest feedback in a more structured way. By combining quantitative results with guest comments, teams can better understand what influences satisfaction and use those insights to guide improvements.
This release is the first version of the redesigned dashboard, with further development planned.
For guidance on getting started, visit the Loopon Support Center or watch the dashboard video tutorial.
Improved reliability for online review collection
PRODUCT UPDATE | MARCH 5, 2026
Loopon has introduced an updated solution for collecting online guest reviews, improving the stability and reliability of reputation data. The update primarily affects review sources collected through indirect integrations, including Tripadvisor, Expedia and Hotels.com.
More reliable review collection
The updated collection method addresses previous stability issues that affected the availability of online reviews in Loopon. By introducing a more robust collection process, the platform can provide more consistent access to guest reviews from supported external sources.
This improvement helps hospitality organizations maintain a more complete view of their online reputation and reduces the risk of missing important guest feedback.
Updated review data
As part of the transition on March 6, 2026, Loopon initiated a retrospective collection of reviews dating back to February 1, 2026. This meant that previously missing reviews could appear in the platform as the updated collection process was introduced.
The change primarily concerns indirectly connected review platforms, including Expedia, Hotels.com and Tripadvisor.
Direct integrations remain recommended
Direct integrations continue to offer the most reliable way to collect reviews from supported platforms. Loopon recommends using direct connections for Google, Booking.com and Facebook wherever possible.
Customers can also review their existing review sources and competitor comparison settings to ensure that their reputation monitoring reflects their current needs.
For questions about review collection or integration settings, contact the Loopon Support Center.
Improved security, insights and management
PRODUCT UPDATE | OCTOBER 16, 2025
Loopon supports several features designed to simplify daily operations and help hospitality teams work more effectively with guest feedback. Single Sign-On improves account access, NPS Drivers provides deeper insights into guest satisfaction, and AI Replies helps teams manage online reviews more efficiently.
Secure and simplified access with SSO
Single Sign-On (SSO) allows employees to access Loopon using their organization's existing authentication system. This reduces the need to manage separate passwords and makes it easier for staff to access the platform securely.
For larger hospitality organizations, SSO also simplifies user administration by supporting centralized account management and more efficient onboarding and offboarding processes.
Understand what drives guest satisfaction
NPS Drivers provides a more detailed understanding of the factors influencing Net Promoter Score. Rather than relying solely on overall satisfaction ratings, the model helps identify which parts of the guest experience have the greatest impact on loyalty.
Guests respond to a targeted follow-up question after their NPS rating, allowing Loopon to analyze feedback across different areas of the guest journey. The results help teams recognize strengths, identify weaknesses and prioritize improvements based on what matters most to guests.
Manage guest reviews with AI Replies
AI Replies helps hospitality teams respond to online guest reviews more efficiently. The feature supports AI-assisted responses in different languages and allows users to adapt the tone of voice to match their brand.
By reducing the time spent drafting individual responses, teams can manage larger volumes of reviews while maintaining consistent and relevant communication with guests.
Together, these features support more efficient workflows, clearer insights and more consistent guest communication.
To learn more about availability and configuration, contact your Loopon representative or visit the Support Center.