Ligula Hospitality Group brings guest feedback together across 40+ hotels

With more than 40 hotels across Sweden, Denmark and Germany, Ligula Hospitality Group has chosen Loopon to strengthen its approach to guest feedback. The partnership creates a common foundation for understanding guest experiences, improving service quality and supporting stronger hospitality brands across markets.

Managing guest experiences across an international hotel group brings a particular challenge. Every property has its own guests, employees and daily operations, while the wider organization needs to maintain a consistent understanding of service quality and guest satisfaction.

For Ligula Hospitality Group, with more than 40 hotels across three countries, creating that shared understanding is an important part of its continued development. By choosing Loopon as its guest feedback partner, the group is bringing post-stay surveys and online reviews together in one platform, connecting local guest experiences with a broader view of performance.

One platform across hotels and markets

For an individual hotel, guest feedback helps teams understand what visitors appreciate and where improvements are needed. For an international hotel group, the opportunity extends further. A shared approach makes it possible to identify recurring themes, understand differences between properties and create better conditions for learning across the organization.

With Loopon, Ligula can bring guest feedback and online reviews together in a single interface. This provides a foundation for following guest satisfaction, identifying opportunities and supporting decisions at both property and group level.

The ambition is not simply to collect more feedback. It is to make guest insights easier to understand and more useful throughout the organization.

Strengthening the guest experience together

The decision to partner with Loopon reflects Ligula's commitment to continuously improving the guest experience.

“At Ligula, we constantly strive to improve our guest experience, and having an efficient and insightful feedback solution is key to achieving that goal.”

- Åsa Lilja, Commercial Director at Ligula Hospitality Group

For hotel groups operating across different markets, that commitment requires both local ownership and a shared direction. Individual teams need insights relevant to their everyday work, while group management benefits from a broader understanding of guest expectations and performance.

By connecting these perspectives, Ligula is creating opportunities to work more systematically with guest feedback and strengthen the experience delivered across its hotel portfolio.

Building stronger hospitality brands through guest insights

What makes Ligula's approach worth highlighting is the decision to establish a common foundation for understanding guests across a large and diverse hotel group.

Guest expectations may differ between properties and markets, but the value of listening remains the same. Bringing those insights together can help organizations recognize what works, identify opportunities and support continuous improvement.

For other hotel chains, Ligula provides an example of how a shared guest feedback platform can support both individual properties and the wider organization.

More than 40 hotels. Three countries. One shared commitment to better guest experiences.

Create better guest experiences across every property

Discover how Loopon helps hotel chains bring guest feedback together, understand performance and turn insights into meaningful improvements.

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